A slogan plays an important role in communicating a brand or the view of a group of people. From the arguably the most controversial slogan “The best a man can get” by Gillette to “A diamond is forever” by De Beers, credited as the best slogan of the 20th century, slogans are all around us and help us resonate with a company and remind us of a product. Here are some of the best slogans ever:
1. “Just do it!”
There are slogans built around a brand and then there are slogans that save a brand. Nike’s “JUST DO IT” is no exception. The slogan, whose inspiration seemingly comes from not so friendly source. Inspired by the last words of infamous Murderer Gary Gilmore’s “Let’s do it!”, Dan Wieden, who worked as an advertising executive pitched the idea to Nike to campaign with “Just do it”. Nike was struggling with keeping up with Sport and high-performance brands like Reebok at that time and decided to go with it and the rest is history. “Just Do It”, is the most profitable and one of the best slogans, of all time.
2. “Think Different“
“Think Different” was Apple’s Advertising campaign and was used as the companies slogan till 2002. The slogan stood for what Apple’s Co-Founder, the Late Steve Jobs believed in, to think differently. This slogan also reflected in their line of products which were known to be way ahead of their time and public acceptance in the period of its release. Apple’s slogan told people to believe that everyone is different and everyone is capable to be something different, something better. The company, now the world’s most profitable company still uses this slogan unofficially with its employees to encourage them, to think differently.
3. “Because you are worth it”
Some slogans use a revolution to have a break and some create a revolution of their own. In the middle of the Feminist revolution 1973, L’Oreal came up with a slogan that was all about women, kept women’s confidence, and kept their thoughts in front of the world, simply saying, “Because I am worth it”. The Slogan still stands as one of the most recognized by women around the world.
4. “Have a break, have a Kit-Kat”
At times, a company’s most valuable asset can be its employees and the Idea of the Kit-Kat stands for it. Kit-Kat came from the suggestion of its employees, ‘a chocolate bar that a man could take to work’. The company started creating an association between Kit-Kat and enjoying a break no matter what you do. Thus later followed the tagline, “Have a break, have a Kit-Kat”.
5. “It’s finger lickin good”
They say age is just a number and the Kentucky Fried Chicken, popularly known as KFC is just one of the best examples. Started by Colonel Harland Sanders in the 1930s, at the age of 65, when most people are planning about retiring, KFC became one of the first food chains to go international and now is one of the most well-known food chains around the world and surely as the slogan goes, their fried chicken is serious, “Finger lickin good”.
6. “Red Bull, Gives you wings”
There are very few brands around us, whose slogans are more popular than their products. Developed by Austrian Businessman Dietrich Mateschitz, Red Bull became the worlds No.1 energy wings and more than the product, their very well known slogan, “Red Bull Gives you Wings” became a trend with people and fitness enthusiasts that “Does Red Bull really give you wings” became on of the most searched questions on google at a point. The curiosity of the human mind can give us some of the most extreme ideas and some of the dumbest questions.
7. “Taste the Feeling”
Some products associate with an individual, some associate with a particular society, but rare are the products that associate with a whole generation. Coka –Cola, unarguably the world’s No.1 soft drink is known to all the Millenials. The Cola Empire recently changed its slogan from the well-known,” Opening Happiness” to “Taste the feeling” to reinforce the idea that Coka-Cola is for everyone and every occasion.
8. “I’m lovin it!”
“I’m lovin it” has so far been the longest-running slogan used by Mc Donalds. Started as a campaign with Justin Timberlake in 2003, the Slogan” I’m Lovin it” quickly hit a note with the consumers. The jingle sung by Justin Timberlake became an instant hit among and McDonald’s spent around 1.37 Billion dollars on the same year for campaigning.
9. “Melts in your mouth, not in your hand”
At times, the solutions to the toughest of the problems are just in front of your eyes, you just have to observe them correctly. Born out of mere observation of the chocolates carried by soldiers in the Spanish Civil War, M&M became one of the most selling and loved chocolates around the world. Their smart use of their slogan to show the distinguishing feature of the chocolate was just an extremely smart move. Besides, who doesn’t love some sweet chocolates?.
10. “Kuch meetha hojaye”
(Cadbury Dairy Milk)
Cadbury is one of the leading chocolate products in India to the extent that, at times the word Cadbury is synonymous with chocolate at times. With its new marketing strategy, Cadbury used the Slogan “Kuch Meetha ho jaye”, enforcing the idea that for every good occasion, have a Cadbury, referring to the old Indian tradition of having something sweet at a good occasion. The Brand has been able to successfully make us sweet-lovers enjoy the idea of having a Dairy-Milk for every occasion over the years.